Telegraph.co.uk wrote:Channel 4 is to promote itself with a profanity-filled 75 second commercial in which celebrities such as Jamie Oliver, David Starkey and Graham Norton are asked to say their favourite swear word.
The short film will feature only swear words and includes nine mentions alone of the word "c**t", which has been identified as the most offensive word to most viewers.
The advert is part of Channel 4's "brand campaign" featuring its on-screen stars answering personal questions. The film features more than 50 actors and presenters, including Ozzy Osbourne and Judy Finnigan, each providing their favourite swear word.
Channel 4 had wanted to show the film in cinemas, accompanying the forthcoming follow-up to the Quentin Tarantino film Kill Bill.
However, the Cinema Advertising Association refused to take the advert unless it was edited.
It will now be shown on the digital channel FilmFour where "subscribers are sufficiently broadminded to be able to enjoy the spot", the broadcaster said.
Bill Griffin, Channel 4's head of marketing, said: "There isn't a single person within the channel who has seen this ad and found it anything other than highly amusing."
chrismoyles.net
