- Thu May 06, 2004 7:37 pm
#143552
Absolutely effing ecstatic - of course!
Hand on heart, I can honestly say that the figures have never been an issue with management. Obviously, privately you hope if you give the show your all then it'll be reflected in the ratings but Radio 1 doesn't live in the same world it did 5 - 10 years ago when there were a handful of stations competing with us, let alone 20 years ago when it was the only youth station around.
Add to that the hundreds of digital stations on digital and online all who's audience are the same as Radio 1's and you realise that to have over 50% of 15-24's is an amazing achievement and one that all other youth media would be jealous of. It's only the tabloids who seem obssessed with Radio 1's figures being what they were decades ago.
MC wrote:Aled, how pleased are you with the figures announced today?
Has getting the figures up been an issue that has come up in conversation or lot, or did you (as a team) not really worry about it?
Absolutely effing ecstatic - of course!
Hand on heart, I can honestly say that the figures have never been an issue with management. Obviously, privately you hope if you give the show your all then it'll be reflected in the ratings but Radio 1 doesn't live in the same world it did 5 - 10 years ago when there were a handful of stations competing with us, let alone 20 years ago when it was the only youth station around.
Add to that the hundreds of digital stations on digital and online all who's audience are the same as Radio 1's and you realise that to have over 50% of 15-24's is an amazing achievement and one that all other youth media would be jealous of. It's only the tabloids who seem obssessed with Radio 1's figures being what they were decades ago.