- Fri Oct 25, 2002 6:45 pm
#34288
well cant find anything about Moyles ratings but
Tarrant is down
Radio 1 down 300,000 as a whole
i found this article and i agree with everything they say
Writing on the wall for Cox
By Tim Cooper, Evening Standard
When they coined the word "ladette", Sara Cox was the blueprint. She drank, smoked, swore, had the right regional accent, clothes and the right job - waking up millions of young people every morning.
But the future of the style of broadcasting she pioneered hangs in the balance. The men's magazines that launched the Nineties' phenomenon of lads and ladettes - beer-swilling, footballloving, loudmouths of either gender - have long since lost their readership or folded and the writing is now on the wall for the geezerbird from Bolton.
Accusations of dumbing down have become increasingly hard to ignore and the public's appetite for in-yer-face "yoof " presenters, even married ones of 27, is beginning to wane. Cox's on-air blunders are many: in 2000 she made obscene (and unprintable) remarks about the Queen Mother on her birthday; months later, on the day after the first anniversary of the Paddington rail disaster, she described three journalists as "looking like burns victims". More recently came the lewd interview with Ali G.
Cox got her big break in broadcasting when she was picked to present TV's Girlie Show, which celebrated the ladette.
Now the whole phenomenon looks like old hat. Radio 1, once the bastion of youth broadcasting, has been usurped by Radio 2, which has successfully shed its cardiesandslippers image to become the country's most popular station. The plain truth behind the Rajar figures is that most people now prefer the cosy familiarity of Terry Wogan to the brash wake-up call of "Coxy" in the morning.
dave benson phillips