anteater73 wrote:It's a fair point the figures aren't the be all and end all but I am a little confused over Aled's last post. I thought the figures just released reflected the period October to December which would be the first period after the drop of last summer - July to September. Have there been any figures released between the 700,000 drop and the 200,000 just gained?
Right... I'll dumb this down for the hard of thinking.
January to March: Chris Moyles is right in the middle of the charity Kilimanjaro climb. As such, the Chris Moyles show has a HIGHER THAN NORMAL listener level. (Up several hundred thousand)
April to June: Kilimanjaro now behind them, the listener figures unexpectedly remain at that HIGHER THAN NORMAL level. (Up slightly)
July to September: The Chris Moyles show drops off the excess listeners, while also losing out in the usual summer holiday low. (Down the 700,000 you're obsessed with)
October to December: The Chris Moyles show is back to normal, having regained the missing listeners who are no longer on holiday (Up 200,000)
Got it now? The blip was the Kilimanjaro climb, the drop you're obsessed with was that correcting itself along with the summer holidays.
Aled's other point was the fact that the Chris Moyles show turned a dying Radio 1 Breakfast show around and made it compete with Terry Wogan's Radio 2 breakfast show for the first time in years. A position it has maintained for SIX YEARS now.