[English Bob]

Hmmm, noticed a small article in the Metro today saying Moyles has lost half a million listeners! It also mentions how Chris Evans had gained 1.5 million listeners...hmmmm.

[Gaspode_The_Wonder_Dog]

http://www.telegraph.co.uk/culture/tvan ... onths.html

Down on the quarter but up year on year.

[dimtimjim]

Dog sh*t > Evans

[andyfork]

The headlines can be so deceiving - The Guardian also headlined with Evans losing 2 million listeners prompting people to delve into the article to work out the real story: http://www.guardian.co.uk/media/2010/oc ... jars-radio - and this is supposed to be a non-sensationalist quality daily.

Meanwhile in Middle England, the Mail has housewives thinking that the end is nigh for Moyles:
"Tuning out: The riddle of Chris Moyles' 600,000 lost listeners and why it may spell the end of his breakfast show".

[R94N]

It sounds horrible, but I suppose the show has to end eventually.

[neilt0]

Only year-on-year figures matter. Anything else is worthless. If Chris is up year-on-year, it'll be time for more cakes.

It's a bit like retail sales figures -- you can't compare Oct-Dec sales at Currys with July-Sept sales. That would be ridiculous.

[andyfork]

Another interesting related article here: http://m.guardian.co.uk/?id=102202&stor ... es-radio-1

[Boy Wonder]

3 months to mid-September?
So middle June onwards? Or as I like to call it "The Holiday Season" when ratings go down across all media.

[northernsteve]

Correct - particularly for Breakfast shows, aimed at 16-24 year olds, many of whom would have a significant chunk of those 3 months off school/uni/college so wouldn't be up early enough to listen.