[shamrock student]

So this is the latest R1 advert:
http://www.bbc.co.uk/programmes/p00myl9t

While it's good to see new ads from R1, don't think this is a classic like the Gnarls Barkley ad from a few years back. Nothing wrong with new music but to me the backing track falls into the 'gotta respect what their doing' category. On a more positive note it looks like a giant Furby has made it into the ad!!

[dreamer1978]

Here is the Fearne one with i think Matt Fincham in it. http://www.bbc.co.uk/programmes/p00mylg2

[R94N]

It's the BBC corporate machine/animal...

[chrisjames]

So this is the latest R1 advert:
http://www.bbc.co.uk/programmes/p00myl9t

While it's good to see new ads from R1, don't think this is a classic like the Gnarls Barkley ad from a few years back. Nothing wrong with new music but to me the backing track falls into the 'gotta respect what their doing' category. On a more positive note it looks like a giant Furby has made it into the ad!!

I'm surprised that nobodys made any jokes about that being recorded during the soundclash between Zane and Chris !

[a-moron]

Sorry. That there would be shit material for a joke.

Where's the knob connection? Is Ben trying trying to make sweet blub to it? Is it your maw?

No. So no dull as * jokes from me.

Not this time anyway.

[bmstinton93]

Disappointing effort...

[a-moron]

That should be your motto son.
It's been directed enough times at you

[BBQ]

I don't think it looks like a dog but it doesn't matter what it is since Aled said it looks like she was the bottom of the dog's behind. I'm sure she would have been just as annoyed if he said she was a panda's bottom. Hilarious to listen to the hand over when she went off on him. I felt bad for Aled but not enough to stop laughing.

[R94N]

I quite liked the music but the visuals weren't that great...so most of the advert really.

[richbrown]

Definitely one of those ads made more for the benefit of the agency's portfolio rather than the client. Silly but sticks in your mind I guess.

[Candyman]

Definitely one of those ads made more for the benefit of the agency's portfolio rather than the client. Silly but sticks in your mind I guess.

No, its just silly, why just make it simple and to the point like the other adverts usually are for the other national BBC stations!!

[What]

Definitely one of those ads made more for the benefit of the agency's portfolio rather than the client. Silly but sticks in your mind I guess.

No, its just silly, why just make it simple and to the point like the other adverts usually are for the other national BBC stations!!

Because other BBC stations aren't aimed at young people.

[chrysostom]

SImple and to the point isn't necessarily the best option when promoting a brand, however it would be the best option if they were promoting a product with a unique selling point.

[Nicola_Red]

Nice little piece from today's Guardian about the ad:

http://m.guardian.co.uk/tv-and-radio/2012/jan/28/hard-sell-radio-1?cat=tv-and-radio&type=article

[Emmy]

I saw that article too, the first paragraph in particular made me laugh.

'Imagine you're a Radio 1 executive: try-hard haircut, Daily Mail-enraging expense account, the full clip. You need some "talent" to be the face of the station's New Music policy. Which of your roster of hip youngsters do you pick? Mistajam? Kutski? Kissy Sellout even? Nope, you plump for Fearne Cotton, presenter of Pet Swap and Love Island. Fern Britton would have been a more credible option. As would Dot Cotton. Or a fern and some cotton.'

I'm going to guess that the author of the piece isn't a big Radio 1 or Fearne fan.

'

[shamrock student]

Removing the journalists poetic licence, I think he has a point.

Despite all the negativity here, Fearne is obviously pulling in enough listeneres in the RAJARS to warrant her spot. The perplexing thing is R1 publicizing Fearne's show as the bastion of new music at the station. It would be just as silly to have any of the daytime DJ's appear in that ad in fairness!

The 2 tunes in the ads seem to imply that noisy dance tracks are all the youth of the today look for in new music. I'm not sure if January is just a quiet month for the music industry but some of the presumably playlist tracks getting played on Moyles and Mills lately are an awfully hard listen and just go into the noise category. I seem to be switching stations much more regularly between Moyles links.

On a positive note the band that won the Hull gig prize during the week sounds ten times better than a lot of the other rubbish getting played day in day out!

[Candyman]

I saw that article too, the first paragraph in particular made me laugh.

'Imagine you're a Radio 1 executive: try-hard haircut, Daily Mail-enraging expense account, the full clip. You need some "talent" to be the face of the station's New Music policy. Which of your roster of hip youngsters do you pick? Mistajam? Kutski? Kissy Sellout even? Nope, you plump for Fearne Cotton, presenter of Pet Swap and Love Island. Fern Britton would have been a more credible option. As would Dot Cotton. Or a fern and some cotton.'

I'm going to guess that the author of the piece isn't a big Radio 1 or Fearne fan.

'

Ha Ha, I agree with the article personally, fern and some cotton, like it