- Tue Mar 19, 2013 3:16 pm
#493417
I've seen -£5m mentioned as the total player purchase and sale balance while Kenwright has been in charge, which means Moyes won't be far off that .
Well, our wage bill is probably more than you might think (I think we're 10th or 11th in the Premier League) our season tickets are priced towards the low end of the scale, and we also have a higher than usual number of childrens tickets (I did read a while ago that our gate receipt per fan was the lowest in the league, but I'm not sure of the figures). We have minimal corporate facilities, our commercial department is pitiful and we're not a fashionable club - our shirt sponsorship deal is half that of Fulham and we don't usually feature in many of the 'extra' games that sky pick and choose (over and above the minimum number all clubs have).
We've mortgaged off our future season tickets sales (up to 20,000) for the next 18 years (it was a 25 year mortgage 7 years ago), we sold the rights to our merchandise sales for 10 years to Kitbag for £10 million so we can't capitalise there, and we haven't won anything for a long time.
There's a good bit more detail to it, but essentially we don't generate a lot of money other than transfers and our business plan is non existent. We're not in imminent trouble of going bankrupt (selling Wayne staved off that particular problem), but at the same time we're not in a position to turn down offers for our players, so we're pretty much treading water.
That's why keeping Moyes is of prime importance to the future of the club.