chrysostom wrote:I see that Dave's trying to whip up a storm on Twitter about the club's new crest:
I know it's not as good as the previous one, but from what I understand it is important to have a simpler design for copyright issues. Been reading some tweets that are way OTT (#KenwrightOut, stop ruining our club, etc.)
What you understand is nonsnese - though it's what the club have been putting forward by way of justification. There are no copyright issues with the old crest, there were none with the crest prior to that (that didn't have 1878 and the word Everton on it).
Apparently the old crest is difficult to produce in this modern digital age (for merchandise purposes), as it's got a lot of detail and more than one colour. Which is strange, as the FA seem to manage to produce a much more detailed and colourful crest (by the same kit manufacturers).
The problem I have with the change isn't just that the motto has gone and the laurel wreaths of gone, it's that it looks shit. It looks like it was done using a "fisher price clipart for dummies" guide and took no more than thirty seconds to put together. Someone on a fan website put this together in five minutes:
And I think that's MILES better, much cleaner, much more efficient in terms of detail and, well, it's just good.
It's easy to say that the fans just don't like change, but that's rubbish - if we didn't like change, then we'd be petitioning for the PROPER Everton kit to return ("..there's no need for a badge on the shirt, we're the team that plays in blue and white..everyone knows who we are, we don't need to tell them..."), but we're not. We just want something that's had a bit of care and thought put into it.
If it was for toddlers babygrows or bibs, that's one thing - it might work then. But for the official club crest? It's a disgrace.
As far as the comments being OTT - we've been mismanaged for 30 years, we've gone from being the best run and best club in Europe, the Bank of England Club, the Mersey Millionaries, the first purpose built football ground in the world that was fit to host the world cup semi-final and one of the greatest stadiums in the world - to basically being bankrupt, with no plan or ability to do anything about it. We've allowed our manager to leave without compensation, we've sold all of our non playing assets to pay off debt, we've got no plan to redevelop the stadium and no plan to actually improve the business model.
So the comments aren't OTT, they'll be the tip of the iceberg before long.
chrismoyles.net
