- Wed Sep 09, 2015 9:55 am
#505386
Most of that reaction was to the phrase in the press release that Radio X will be "the first truly male-focused, fully national music and entertainment brand for 25-44 year olds", with many people misunderstanding this as Radio X being a station for men only and insinuating that there are enough radio stations targeted at this demographic already.
The truth is that actually most radio stations, particularly the ones owned by Global, are female-focused - or at the least, female-skewed in terms of audience figures. Heart, Smooth, Capital, Gold, even Classical FM. You can check out the stats on here: http://www.thisisglobal.com/radio/
It's badly worded, and it doesn't help that they got Johnny Vaughan to say "Great Britain needs great banter", but it's not what people are trying to make it out to be.
The truth is that actually most radio stations, particularly the ones owned by Global, are female-focused - or at the least, female-skewed in terms of audience figures. Heart, Smooth, Capital, Gold, even Classical FM. You can check out the stats on here: http://www.thisisglobal.com/radio/
It's badly worded, and it doesn't help that they got Johnny Vaughan to say "Great Britain needs great banter", but it's not what people are trying to make it out to be.