[James H]

Interesting quote from the eRADIO newsletter:

We hear Chris is in charge of everything from 6.30-10 at Radio X, even down to the ad minutage and Facebook page. It's amazing what you can demand when you've been the longest serving presenter on the Radio 1 breakfast show.

https://madmimi.com/p/b8aca6?fe=1&pact=33113051806

I'm surprised about the ads - because if I were him and I had that power I would be pushing for no ads and I don't think they would allow that, there must be a minimum number of minutes for ads.

If it's a new station there could be a new clause that states no ads between 6.30 and 10, although it's always a station's most lucrative spot so unless O2 paid through the nose to exclusively sponsor it, I can't see that happening.

[neilt0]

He can't not reference it... surely? Plus he's hardly one for shying away from his past successes.

RE: Dave, let's think how many times he mentioned Sophie on the air after the split....erm... ZERO!

And as for no ads, what part of commercial radio do you not understand?

[Topher]

And as for no ads, what part of commercial radio do you not understand?

Ha, true, but if they are saying they're giving him control over the "ad minutage", that surely means he can choose zero minutes...... basically, I am skeptical of that point.

[doby]

And as for no ads, what part of commercial radio do you not understand?

Ha, true, but if they are saying they're giving him control over the "ad minutage", that surely means he can choose zero minutes...... basically, I am skeptical of that point.

It probably means he gets to choose how long each ad break lasts for, and where they appear in the running order of the show.
There will be an overall target he has to meet though, I can't see it being ad free (although this would be nice).

[Tunster]

If it's a new station there could be a new clause that states no ads between 6.30 and 10, although it's always a station's most lucrative spot so unless O2 paid through the nose to exclusively sponsor it, I can't see that happening.

I can see it happening plus opening one/two ads per hour after the news so each hour isn't littered with adverts and they can charge more for a premium for the ad slots that will get most listeners.

Will be interesting to see what happens. Surely it'll be a first for commercial if a show is exclusive sponsored and doesn't contain adverts in between show content.

Edit - Just listening to a "Golden Hour" aircheck and hope this is back in some form!

[chrysostom]

I predict it's a strategy to grow the listenership. All his ex-BBC listeners will likely not be used to adverts - plus he's already said he wants to double the breakfast show figures in a year (easier now that they're on FM in certain places though). Once the audience is huge, the ads will be worth a lot more and deals will be renegotiated.

But I hate radio ads so much.

[DevilsDuck]

I hate radio adds, there is one for a solicitors down our way...the tag line at the end is "where's the catch...its on our briefcase *click click*"

Grrr

[JayE]

The ads that get played are hack. I've listened to Xfm for 3 years and always turn the radio off for 4 minutes when they come on. Less ads sounds good to me.

[The Deadly]

I think we'll get the uninterrupted first half hour then probably an ad or two after the news bulletins.

[JayE]

Some stuff about the TV ad: http://www.campaignlive.co.uk/article/c ... -x/1364479

[paulgannon01]

Some stuff about the TV ad: http://www.campaignlive.co.uk/article/c ... -x/1364479

that's an interesting article. can't wait to see the advert

[paulgannon01]

Are we ready for Dom's king prawn balls?

[paulgannon01]

Do you think Chris will have a listener-ship bigger than Grimmy on the first day? I certainly hope so.

[fatboydave73]

Some stuff about the TV ad: http://www.campaignlive.co.uk/article/c ... -x/1364479

You mean Stripey Horse didn't get the production gig on that one?

[bringiton]

Advert was just on Radio X FB page but they removed it.

[The Deadly]

Do you think Chris will have a listener-ship bigger than Grimmy on the first day? I certainly hope so.

No.

[chrysostom]

XFM currently has an audience of around 875,000. If he boosted figures by ten-fold then Global Radio would have to give him a pizza made entirely of gold with bronze pepperoni and silver mushrooms.

[Adam]

Hello. Looking forward to the new show. Three years goes really quick!

[netgem21]

They should put some of the fake radio ads they used to make into the real ad breaks.

[Nicola_Red]

Do you think Chris will have a listener-ship bigger than Grimmy on the first day? I certainly hope so.

I don't really care. I don't particularly wanna turn it into a war. It's not necessary.

[VMPhil]

I don't think it's a particularly fair comparison either, considering both the presenters and the stations themselves are targeting completely different audiences.

[VMPhil]

That's one green looking studio

[Dreamxtreme]

Cant actually wait. I wept like a girl when Coxy played Greenday Good Riddence just after 10am 3 years ago.

[richbrown]

Hi. It's nice to be back on here. This should be good.

[steven7942]

Wonder what new freedoms Moyles and team will have compared to when he was on the R1 Breakfast Show. I always thought that Chris was in his element after he announced he was quitting R1 and then had to stand in for the week on Greg James' weekday afternoon show. Are these shows available on this site? They would be a great listen before Monday's launch. I am kind of coming back after 3yrs or so too One thing is for sure, I am pretty sure he once said somewhere that he wasn't a fan of daily playlists (I always felt that's what made the Chris Evans Breakfast Show work well on R2). I am even excited to hear what the first track will be. Chumbawamba Tubthumpin??? Will he talk until 7am? Will he go for a ciggie at 710? I hope so