- Thu Aug 11, 2016 12:18 pm
#509375
Isn't Absolute on MW though? Do they not have 1215? Plus they are live on Absolute 80s, 90s and Classic Rock plus whatever else they have in their portfolio.
fish heads wrote:Yudster wrote:Yes I know - all I am saying is that given that, listening figures are inevitably going to be low and stay low. The number of people prepared to invest in DAB or start fiddling with other devices when they have the option of just listening to something else without doing that is extremely limited. I have kind of lost track of what the original question here was, but if it was along the lines of "why are the listening figures so low and how can Chris improve them", well, that's the answer. He can't.
Well I sort of agree and said so much in my original post. I don't think you can convince people to switch to DAB through one show alone and my point was I wish they'd stop going on about it on the show. People are gradually drifting to DAB over time and Moyles won't change that.
However I disagree he can't increase the figures. Absolute Radio and Christian O Connell are absolutely smashing Radio X and they have very limited FM presence. The difference is they have a structured show and - like his content or not - built up a loyal following over the years by giving people a reason to tune in. Something Moyles doesn't currently have
Isn't Absolute on MW though? Do they not have 1215? Plus they are live on Absolute 80s, 90s and Classic Rock plus whatever else they have in their portfolio.