- Tue Apr 18, 2017 10:35 am
#510762
Thanks for the responses - I feel better that I’m not the only one feeling that, but at the same time sad that so many people agree about the current show. I’ve been giving it some thought over the weekend as I didn’t want to just come on here to post negative ‘reviews’ of the show, but instead offer some more specific thoughts as to what I think could be improved, mainly to promote discussion but also in case someone from the show does ever read this.
As I mentioned in my initial post, I think there are a lot of little things that need to be changed / improved but after giving it some thought I realised that there is one main thing that feels different to me.. on Chris’ previous shows, and especially during his time at R1 (not just the breakfast show), listening to TCMS always felt like you were hanging out with a group of friends.. you shared jokes, played silly games and just had fun together - to give just one example of this, remember all the different sound effects & clips they used to play? (Daniel Radcliffes interview where no one could understand what he's saying, a bit like the clip of Dean Gaffney - I think - from the jungle.. all the Westwood clips, Britney's "I love the fans" clip and many, many more. Most of them had been built up over the years and felt like ‘in jokes’ between us & the team and they regularly made me laugh when they were dropped in. Also, most people involved in the show opened up and talked about their lives, friends, partners etc. and you felt like you were getting to know them.. remember all the jokes about Carrie’s husband ‘Major Tom’, how Aled’s partner Emile didn’t listen to the show, Dave’s “I am the meat” etc. - it was all personal, and it felt like we were all friends.. which is amazing considering that we don’t know any of them personally and they were broadcasting to millions of people. It also gave the show a much bigger feeling as we knew / heard about all these different people. In contrast to that, I feel like everyone is quite closed on the Radio X show and although we hear some personal details from the team, it doesn’t feel the same. I think the closest we’ve come to it on Radio X was when Pippa was sharing about her dates earlier on, and then the follow up jokes about Toby.. but all of that has stopped now. I also liked the way that it sometimes felt like they’d brought you in to work with them to mess around when no one else was there.. which was often the way on the breakfast show at R1. For example, when they had their version of the Top Gear lap, or they’d call the phone system and ask for silly names, or even Chris’ famous link about him not getting paid.. it was rebellious, and it felt like we were in on it too. Its hard to re-create that feeling, but Chris & the team did it so naturally previously that it almost feels like they’ve chosen to do things a bit differently at Radio X and stay less personal, and for me thats the biggest difference.. it feels more formulaic, not natural.
Along with that, other things I think could be improved / changed / worked on are:
- The branding: we’ve all said some of the jingles sound a bit cheap (I think the main bed is fine, its mainly the other ‘Radio X’ ones) and the lack of any new jingles 18 months in to the new show makes it feel like the show isn’t valued enough by the company for them to invest in new jingles.
- Giveaways: those £1000 giveaways the other week were so annoying. I listened on listen again one morning and fast forwarded through loads as it was Chris just repeating the rules and how great a prize it was over and over.. it went on for ages and was boring. I know I was on listen again so it wasn’t really aimed at me but instead was aimed at people listening live, but even if I had been listening live I would have turned it over and not entered.. personally, I don't listen to TCMS to win things, I listen to be entertained - I'd rather they spent the £1000 per day on new jingles or doing something funny for broadcast.
- Structure: I actually like Rob DJs quiz as it can often be funny, especially when Chris plays the clips of Rob at the wrong times on purpose - I do miss the “when I say pub.. you say quiz” etc. lines they used to have on R1 though! I do feel like the show needs more regular features though to give it structure.. even if it was just another 1 or 2 per week. Things like the samples game, or even the (disliked) reverse words if they’re going to keep doing it would benefit from a regular day / time rather than just when theres nothing else to do. (Also on a side note about Rob DJs quiz - it's better that Rob doesn't do it live anymore as it wasn’t funny. Chris has said it was Robs decision not to do it live anymore, and I’ve often wondered whether he has decided that because he saw everyone on here saying it wasnt funny live!)
- Too much content: I feel like there is too much pressure / reliance on Chris to be constantly funny, and as a result its ‘watering down’ the entertainment value. Five weekly shows is one thing, but then add the pre-recorded saturday show and the (often excessively) long podcast intro each week and its too much.. and thats not even including the times around holidays or Christmas when they make him do a load of pre-recorded shows. It just feels like he has nothing to say. I understand the X management wanting to make the most of Chris by having him on Saturday & doing lots of pre-records, but I think its stretching him too much. Give someone else the Saturday show, shorten the podcast intros a bit & let Chris have a holiday without forcing him to do weeks of pre-recorded shows.. I want quality not quantity.
As I mentioned in my initial post, I think they need to re-evaluate what is funny to the average TCMS listener now.. another example I thought of are the fake phone calls they make where someone pretends to be someone famous on the other end of the phone.. to me that just isn’t funny at all. No one believes its the real person on the end of the phone, so dragging out a long fake call is just boring and pointless to me, and it happens too regularly. I also agree with what deimantee1 said in that they come up with an idea and then excessively run with it until its definitely not funny anymore. Chris used to be fairly invincible in that he could talk about almost anything and be entertaining and have people listen, but theres a lot more choice out there now and it doesn’t work the same. If the listeners to the show found it genuinely funny most of the time then they’d listen - and you don’t necessarily need a big team and big budgets, you just need to know whats funny and what your audience do and don’t want to hear. A good example of this was when Ricky Gervais, Stephen Merchant & Karl Pilkington were on Xfm back in the early 2000’s - I’ve listened to a lot of their old shows and they are very funny.. and that was a small team / small budget show, but they were hilarious and thats what made people listen.
Finally, there seems to be a feeling from the team that they are doing everything right and that low numbers are because people don't know about them being on the air, which leads to lots of regular talk about telling your friends, downloading the podcast & giving away a couple of DAB radios... but again, if the show was regularly funny & very entertaining people would listen & tell their friends naturally as they would talk about it - thats what used to happen, and that's why I think they need to re-evaluate things - what's funny for their audience? What works, and what doesn't? Focus groups would be a great way of doing that - and Pippa coming on here was a great start but Chris got so mad that it put an end to it, which is a real shame as people on here are big fans and just want the show to succeed.
A long post there but I’d love to hear your thoughts..