- Tue Apr 27, 2004 9:32 pm
#142713
OK, i might have got the rajar figures messed up. However, bar breakfast and drive time..mark and lard had the highest listenership. What's the likelyhood of colin and edith reaching a similar listnership. Nowt personal against them, but they won't because mark and lard were an act of sheer class which many employd by the station would struggle to meet.
yes parfitt wants to 'appeal' to his 15-25 demo, but whether commercial or public funded its all down to listnership. Perhaps it was a good time to let them go, but I dispute the originbal arguement made saying that they were rubbish.
I'd agree with some of that. But M&L wern't appealing to such listeners. They were appealing to young people with an appretiation for decent older music. The audience they attracted was large. Radio 1 can choose to go down a path dedicated to the ignorant R'n'B, dance and pop fan if they like but if they think that station ratings are going to rise by pursuing a path which in my opinion has led to its current demise it doesn't make much sense.
yes parfitt wants to 'appeal' to his 15-25 demo, but whether commercial or public funded its all down to listnership. Perhaps it was a good time to let them go, but I dispute the originbal arguement made saying that they were rubbish.
Why? I agree you would have to be ignorant to not know that the era existed but I wouldn't expect a 20 year old to know who Sham 69 were or that the Sex Pistols album was called "Never Mind The Bollocks" because they weren't alive then and it's not exactly something taught in schools.
Why would you expect R1's usual R'n'B/Dance/Pop listener to know about the Rolling Stones?
I'd agree with some of that. But M&L wern't appealing to such listeners. They were appealing to young people with an appretiation for decent older music. The audience they attracted was large. Radio 1 can choose to go down a path dedicated to the ignorant R'n'B, dance and pop fan if they like but if they think that station ratings are going to rise by pursuing a path which in my opinion has led to its current demise it doesn't make much sense.