- Mon Jan 05, 2004 12:35 am
#133436
RADIO ONE STARS FACE THE CHOP
RADIO 1 is facing its biggest shake-up EVER in a bid to boost ratings, The People can reveal.
The LOSERS will include mid-morning host Jo Whiley, afternoon boys Mark and Lard, and drivetime's Dave Pearce.
Instead, Edith Bowman and Colin Murray, Scott Mills, Vernon Kaye and Zane Lowe will WIN prime time slots.
Station chief Andy Parfitt has already replaced Sara Cox with Chris Moyles on the breakfast show from tomorrow.
A source at Radio 1 said: "It's all about winning back an audience that has now fallen to 10million. Bosses want to shake up the prime slots big time."
Ironically its main rival is Radio 2, whose 13million listeners tune in to many of One's former stars culled in 1993.
RADIO 1 is facing its biggest shake-up EVER in a bid to boost ratings, The People can reveal.
The LOSERS will include mid-morning host Jo Whiley, afternoon boys Mark and Lard, and drivetime's Dave Pearce.
Instead, Edith Bowman and Colin Murray, Scott Mills, Vernon Kaye and Zane Lowe will WIN prime time slots.
Station chief Andy Parfitt has already replaced Sara Cox with Chris Moyles on the breakfast show from tomorrow.
A source at Radio 1 said: "It's all about winning back an audience that has now fallen to 10million. Bosses want to shake up the prime slots big time."
Ironically its main rival is Radio 2, whose 13million listeners tune in to many of One's former stars culled in 1993.
dave benson phillips