to be honest the actual football team doesnt bother us, its all the over the top hype that is hard to stomach, do you think chocolate bars would be rebranded for any of the other home nations???
and whats with probably the best lager in the world backing England? are they not Danish and Denmark have actually qualified
I'd imagine that their Danish marketing campaign, supports Denmark. Given that international football almost goes hand in hand with beer - i can understand why the link has been made here, and many would say that it would be stupid for Carlsberg (being one of the best selling home beers in britain) to ignore the world cup.
OH WAIT. here's a list of national teams which carlsberg sponsors :
Denmark
England
Ireland
Serbia-Montenegro
Switzerland
Looks like Ireland would get backing to if they had made it to the finals.
IF scotland qualified, there would be a lot of 'over the top hype' then too, given that ANY nation that qualifies is ecstatic just to be there, and we've not had anything to cheer about football wise for 4 years - whereas Scotland got to beat France.
I do think that chocolate bars would be rebranded for other home nations...oh look Mars also happen to be an official sponsor of the England team, and have been for many years.
Surely it's not the hype, but the constant reminder that Scotland aren't in the tournament that is bothering you.
If so, then fair enough.
(but that is another way of saying that you'd be jealous of England having made it to the finals)
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