Branding

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Branding

By chrisni
-  Mon Jul 18, 2011 2:43 pm #444495
Why do they allways make a big fuss on the show when streaming on the webcam/red button about not wearing or covering branded clothing when Chris is clearly wearing an adidas tracksuit top on the Iplayer playback facility?
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Re: Branding

By chrysostom
-  Mon Jul 18, 2011 2:51 pm #444497
the BBC are not allowed to be seen to favour one particular company over another, unless they are given clearance in advance.
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Re: Branding

By dreamer1978
-  Mon Jul 18, 2011 4:14 pm #444498
The issue with branding its hard to disguse some clothing brands totally. Like for example Addias which has the 3 stripes on almost all of their clothing which Chris seems to favour from his trainers, jackets and his Y-3 caps. Its hard to go totally unbranded. I don't see the problem with i would guess you are talking about the 2 regular black tracksuit top and hoodie he wears. You know what brand he is wearing but it isnt completely jumping out at you unlike Superdry or Abercrombie and Fitch. Which are two brands that a favoured by Dom, Aled, Tina and Dave.

Re: Branding

By R94N
-  Tue Jul 19, 2011 11:53 am #444544
As stupid as it seems there are people that get really annoyed by it and complain.
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Re: Branding

By Yudster
-  Tue Jul 19, 2011 5:55 pm #444579
Don't feed the troll.
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Re: Branding

By Yudster
-  Wed Jul 20, 2011 12:47 pm #444638
You asked it a question, thus inviting it to post even more crap. Nothing serious. As you were.
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Re: Branding

By chrysostom
-  Thu Jul 21, 2011 10:43 am #444686
As stupid as it seems there are people that get really annoyed by it and complain.


as a publicly funded organisation, they aren't allowed to be seen to be giving free advertising to other brands (and they're not allowed to use paid advertising either).

If I was working for Pepsi, and Coke were given full exposure on the BBC (without paying for the privilege) I would be annoyed and complain too.

doesn't seem stupid to me.
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Re: Branding

By Johnny 1989
-  Thu Jul 21, 2011 12:32 pm #444694
When did all this become a real big issue? I can recall several TV programmes of the past, and the whole brands thing is so much more relaxed.

A couple of examples:

The Young Ones, in one episode (I think it's "Boring" or "Interesting") Vyvian is clearly seen with a box of Kellogs Corn Flakes, they form a big part of the episode, they even mention Ford quite a bit as well, Vyvian wins a brand new Ford Tippex (the model is clearly an established one such as a Cortina or Granada though)

Then we get onto Minder of which brands I have seen in the background &/or foreground included: Smirnoff, Walkers, Daz, Fairy, JVC, John Smith's, to name a few

Also finally Men Behaving Badly, where Stella Artois, amongst other beer brands (although not as often) were clearly seen all over the place, this was in the 90's

I wonder why now it's all become an issue when these three popular programmes constantly had brands on screen?

Re: Branding

By bmstinton93
-  Thu Jul 21, 2011 1:49 pm #444702
I know its American and not BBC but on Chuck they walk in with a Subway meal and start discussing how nice it is and what is in it!
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Re: Branding

By Nicola_Red
-  Thu Jul 21, 2011 2:42 pm #444710
American shows are sponsored - you see it in the credits, "promotional consideration furnished by". 30 Rock have used Schweppes and Vorizon among others - they always make really OTT references to their sponsors. But the BBC is different, we're British :)

Re: Branding

By bmstinton93
-  Thu Jul 21, 2011 2:43 pm #444711
I never watch the credits. They're very rarely there on my illegal downloads...
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Re: Branding

By Nicola_Red
-  Thu Jul 21, 2011 2:45 pm #444712
Same here. I sometimes miss them, you know? I don't like the way the show just stops so suddenly.
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Re: Branding

By DevilsDuck
-  Thu Jul 21, 2011 2:45 pm #444713
:o bad Ben!

Re: Branding

By bmstinton93
-  Thu Jul 21, 2011 2:46 pm #444715
I sometimes miss them, you know?

I think I know why that is... :P

I don't like the way the show just stops so suddenly.

Same her but its not like I'm missing anything so its not that bad. They usually fade out or something anyway
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Re: Branding

By Nicola_Red
-  Thu Jul 21, 2011 3:01 pm #444718
I sometimes miss them, you know?

I think I know why that is... :P


I don't even know what you mean by that!

Re: Branding

By R94N
-  Thu Jul 21, 2011 7:14 pm #444739
As stupid as it seems there are people that get really annoyed by it and complain.


as a publicly funded organisation, they aren't allowed to be seen to be giving free advertising to other brands (and they're not allowed to use paid advertising either).

If I was working for Pepsi, and Coke were given full exposure on the BBC (without paying for the privilege) I would be annoyed and complain too.

doesn't seem stupid to me.


I know, I agree but I think it goes a little bit too far when they're just talking and refer to something casually. Sometimes the brand needs to be mentioned because people might not know otherwise. Maybe I'm talking rubbish, I don't know.
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Re: Branding

By Johnny 1989
-  Sat Jul 23, 2011 12:22 pm #444844
As stupid as it seems there are people that get really annoyed by it and complain.


as a publicly funded organisation, they aren't allowed to be seen to be giving free advertising to other brands (and they're not allowed to use paid advertising either).

If I was working for Pepsi, and Coke were given full exposure on the BBC (without paying for the privilege) I would be annoyed and complain too.

doesn't seem stupid to me.


I know, I agree but I think it goes a little bit too far when they're just talking and refer to something casually. Sometimes the brand needs to be mentioned because people might not know otherwise. Maybe I'm talking rubbish, I don't know.


No I agree, for example the whole iPod thing is ridiculous (generic fruit based MP3 player), dear God most people who have an MP3 player has an iPod, the only reason other firms would moan was because they were too slow of the mark to release their own (Sony were still peddling the MiniDisc as late as 2006).

In casual conversation it should be fine, it's only if they start saying "eat Walkers crisps, they're the best in the world" then there should be a problem.
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Re: Branding

By Bas
-  Sat Jul 23, 2011 3:26 pm #444855

............. it's only if they start saying "eat Walkers crisps, they're the best in the world" then there should be a problem.



Exactly!




Tayto piss all over Walkers, who can't even get the colours right.
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Re: Branding

By Johnny 1989
-  Sat Jul 23, 2011 5:40 pm #444869

............. it's only if they start saying "eat Walkers crisps, they're the best in the world" then there should be a problem.



Exactly!




Tayto piss all over Walkers, who can't even get the colours right.


I'd say:

McCoys>Kettle>Tayo>Walkers>Golden Wonder>Supermarket Brands*

*I say supermarket brands as I can't be asked to list them all.
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