- Thu Jul 31, 2003 7:01 pm
#89476
Oh dear, nothing about Moyles listeners going down but heres the main crux
BBC Radio 1 has seen its audience sink to an all-time low, with ratings sliding below 10 million for the first time in the station's history.
And Sara Cox's breakfast show has haemorrhaged 433,000 listeners over the three months to the end of June, suggesting the public's love affair with "ladette" culture is coming to an end.
Radio 1's latest figures mean that BBC Radio 4, with a total audience of 9.6 million, has come very close to overtaking the music station in popularity for the first time.
Two years ago Radio 1 came perilously close to crashing below the psychologically important 10 million mark when it sunk to a record low of 10.34 million but managed to arrest further decline.
Now the station's audience has fallen to 9.87 million despite a reshuffle of presenters and the arrival of new faces including 23-year old chart show host Wes Butters and the poaching of XFM's Zane Low.
BBC Radio 1 has seen its audience sink to an all-time low, with ratings sliding below 10 million for the first time in the station's history.
And Sara Cox's breakfast show has haemorrhaged 433,000 listeners over the three months to the end of June, suggesting the public's love affair with "ladette" culture is coming to an end.
Radio 1's latest figures mean that BBC Radio 4, with a total audience of 9.6 million, has come very close to overtaking the music station in popularity for the first time.
Two years ago Radio 1 came perilously close to crashing below the psychologically important 10 million mark when it sunk to a record low of 10.34 million but managed to arrest further decline.
Now the station's audience has fallen to 9.87 million despite a reshuffle of presenters and the arrival of new faces including 23-year old chart show host Wes Butters and the poaching of XFM's Zane Low.
dave benson phillips