chrismoyles.net
- Sat Aug 02, 2003 8:50 pm
#89700
The Radio One breakfast show was once a national insitution.
Tony Blacklack, Noel Edmonds, Steve Wright, Chris Evans - a sparkling suceesion of radio heavyweights who dazzled on air and prepared us for school, college and then work.
Their must-hear broadcasts were the soundtracks to our youth. The DJs broke bands, cheered us up in the mornings and become embedded in popular cilture. The shows had broad appeal and spanned generations.
But Radio 1 is no longer " nation's favourite". This week, figures revaled that it audience has falled to 9.87 million - an all time low.
Crucially, on the flagship show, curren host sara cox has lost 433,000 listeners in the last three months alone. At this rate there'll only be one person left tuning in by 2007.
A modest 5.3 listen now. Compared to the 7.5 Million Chris Evans pulled in just seven year ago. Or the 20 million Noel's funny phone calls were echoing around the country's kitchens and bedrooms. Three years of Coxy is enough to send anyone reaching for the dial. Her garting rasp and nauseous style don't work at the time of day. She has a poor interviewing technique - alomst as bad as Davina McCall's - and her appeal is limited.
Coy's anecodtes are inane and her show has become unlistenable. Never met anyone wiht a good word to say about it, never managed to listen to the whole thing.
I knew she'd lost it when show was recently giving away a piece of artwork by obscure dance act Timo Mass. I don't know anyone who want to win one of their records, let alone one of their sleeves.
It perhaps unfair to blame Sara for the music she plays as this strictly play-listed for her but it's for the a narrow niche market. Radio 1 is deluded. Its blind obsession with yoof culture is killing it off. The mass appeal it once had is evaporating. Its got it wrong diddley wrong.
The Beeb has alloed exactly the same thing to happen to another its star players - Top of the Pops, which nows faces relegation to BBC3. The last thing I want is a return of the Hairy Cornglake and Simon Bates but the station is no longer populist. Managers will rgue there are more radio station out there in competition and that I dont find to their "listener demographic" but it seems that fewer and fewer people do. BBC management must realise the its breakfast has gone cold. The show is a failure and rating will continue to decay.
This slot was once the presigious in broadcasting, the home to the No1 radio star in Britian at the moment. But the corporatation has allowed it to rot. It must act swiftly to replace Sara and look to exivityng and inspirational figures like Ross, Ant and Dec, Vaughan or Gervais to try to save Radio 1 from extinction.
Source: DM The Sun
Tony Blacklack, Noel Edmonds, Steve Wright, Chris Evans - a sparkling suceesion of radio heavyweights who dazzled on air and prepared us for school, college and then work.
Their must-hear broadcasts were the soundtracks to our youth. The DJs broke bands, cheered us up in the mornings and become embedded in popular cilture. The shows had broad appeal and spanned generations.
But Radio 1 is no longer " nation's favourite". This week, figures revaled that it audience has falled to 9.87 million - an all time low.
Crucially, on the flagship show, curren host sara cox has lost 433,000 listeners in the last three months alone. At this rate there'll only be one person left tuning in by 2007.
A modest 5.3 listen now. Compared to the 7.5 Million Chris Evans pulled in just seven year ago. Or the 20 million Noel's funny phone calls were echoing around the country's kitchens and bedrooms. Three years of Coxy is enough to send anyone reaching for the dial. Her garting rasp and nauseous style don't work at the time of day. She has a poor interviewing technique - alomst as bad as Davina McCall's - and her appeal is limited.
Coy's anecodtes are inane and her show has become unlistenable. Never met anyone wiht a good word to say about it, never managed to listen to the whole thing.
I knew she'd lost it when show was recently giving away a piece of artwork by obscure dance act Timo Mass. I don't know anyone who want to win one of their records, let alone one of their sleeves.
It perhaps unfair to blame Sara for the music she plays as this strictly play-listed for her but it's for the a narrow niche market. Radio 1 is deluded. Its blind obsession with yoof culture is killing it off. The mass appeal it once had is evaporating. Its got it wrong diddley wrong.
The Beeb has alloed exactly the same thing to happen to another its star players - Top of the Pops, which nows faces relegation to BBC3. The last thing I want is a return of the Hairy Cornglake and Simon Bates but the station is no longer populist. Managers will rgue there are more radio station out there in competition and that I dont find to their "listener demographic" but it seems that fewer and fewer people do. BBC management must realise the its breakfast has gone cold. The show is a failure and rating will continue to decay.
This slot was once the presigious in broadcasting, the home to the No1 radio star in Britian at the moment. But the corporatation has allowed it to rot. It must act swiftly to replace Sara and look to exivityng and inspirational figures like Ross, Ant and Dec, Vaughan or Gervais to try to save Radio 1 from extinction.
Source: DM The Sun
Last edited by Adam on Sun Aug 03, 2003 7:54 pm, edited 1 time in total.
